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Whisky Advocate magazine is one of America’s preeminent whisky publications. Formerly known as the Malt Advocate, the magazine is a premier source for information on all types of whiskies. In addition to publishing quality content, Whisky Advocate sponsors numerous educational and entertainment events for all whisky enthusiasts, be they novice or connoisseur.

Each year the Advocate sponsors a series of Whisky Fests around the country. The showcases are a chance for distillers, blenders, industry experts and consumers to rub elbows and explore the world of whisky. Not only are the showcases an opportunity to meet some great folks, but you’ll also have a chance to experience some of the finest whiskies in the world.

This year in New York, there will be representatives from the finest distilleries in Scotland, Ireland, Japan, Canada as well as industry leaders and craft distillers from all over America. In their promotion Whisky Advocate states, “The focus is on education, and many distillery representatives will be on hand at the pouring booths to explain how their whiskies are made.” Distillers will also be offering seminars and tastings throughout the evening.

This event sells out so don’t delay, go to their website and buy your ticket soon. The price of admission runs from $275 for general admission to $345 for the VIP treatment. All tickets include access to the grand tasting, all seminars (on a first come first serve basis), a commemorative Glencairn crystal nosing glass, gift bag, program booklet and pen.

If you elect to go the VIP route (I’d recommend this), you receive all the benefits of general admission, but you are granted access to the ballroom a full hour earlier, (5:30 pm versus 6:30 pm) than the rest of the folks. Early admission provides a unique opportunity to leisurely explore the many booths and have a chance to spend some one-on-one time with industry experts.

So, if you are planning to be in the New York area, make room on your calendar for the WhiskyFest 2020!